Our Team

Faith Brown

General Manager

BA (Human Ecology) | Certificate in NPO Management | Certificate in Executive Management Coaching

Faith Brown brings a wealth of experience in the non-profit and social development sectors, with a strong background in strategic leadership, operational management, and stakeholder engagement.

As the first General Manager of the Waitrose Foundation from 2006 to 2012, she played a pivotal role in establishing and shaping its impact. After holding various executive positions in the non-profit sector, she returned to lead the Foundation in September 2024.

Faith is passionate about fostering sustainable development, strengthening community partnerships, and ensuring that the Foundation continues to drive meaningful change in the lives of farmworkers and their communities.

Laura Abel

Senior Manager: Finance and Compliance

Registered CA (SA) | BCom Management Accounting | BCom Accounting (Honours)

Laura Abel is a highly experienced finance professional with a strong background in auditing, financial management, and compliance.

Before joining the Waitrose Foundation Southern Africa in February 2020, she worked at leading audit and advisory firms in the Cayman Islands and Amsterdam.

With her expertise in financial governance and risk management, Laura plays a key role in ensuring the Foundation’s financial integrity, compliance, and sustainability, supporting its mission to create lasting impact in farming communities.

Hilda Links

Manager: Central Programmes & Regional Coordinator

BA (Social Work)

Hilda Links brings valuable experience in social work and community development.

Before joining the Waitrose Foundation in 2011, she served as a social worker at the Department of Social Development, where she was committed to supporting vulnerable individuals and families.

At the Foundation, Hilda plays a key role in driving education and training initiatives that empower farmworkers and their communities. She is passionate about creating opportunities for personal growth and long-term impact through accessible and relevant learning programmes.

Raymond Engelbrecht

Manager: Farm Support

BA (Psychology and English)

Raymond brings a wealth of experience in community engagement and youth development.

Before joining the Waitrose Foundation in 2011, he was involved in a variety of school, family, and youth development programmes across the Western Cape, working closely with community-based organisations.

At the Foundation, his focus is on supporting Worker Committees and creating meaningful opportunities for young people in farmworker communities—fostering stronger futures through mentorship, skills development, and empowerment initiatives.

Emily Hendricks

Manager: Exporter Liaison and Regional Coordinator

LLB | LLM | Diploma in Teaching | Certificate in Brain-Based Coaching | Certificate in High Impact Leadership | Corporate Finance | Investment Analysis | Current E-MBA Candidate | B-BBEE Fundamentals Course | Employment Equity Regulations (Intermediate) | Member, Institute of Directors in Southern Africa (IoDSA)

Emily Hendricks brings a unique and dynamic combination of legal expertise, educational insight, leadership capability, and non-executive board director experience on JSE listed and unlisted companies to the Waitrose Foundation.

Since joining the Foundation in February 2022—following her impactful role as Manager: Transformation and Sustainability at United Exports—Emily has been instrumental in advancing stakeholder engagement and promoting sustainable development, particularly within the agricultural sector.

In her current role, Emily leads strategic partnerships with exporters across the country and oversees regional operations in North Gauteng. Her work is driven by a strong commitment to creating meaningful, long-term impact for farmworker communities by fostering social and economic development across the industry.

Eleanor Louw

Manager: Regional Farm Support

Higher Education Diploma

Eleanor Louw brings a strong foundation in education, having taught at several primary schools before joining the Waitrose Foundation in 2014.

Her background as an educator has deeply influenced her dedication to fostering learning and development within farmworker communities. At the Foundation, Eleanor plays a pivotal role in supporting farms to enhance the livelihoods of farmworkers and their families, helping to create more sustainable and empowered communities.

Timian Goliath

Finance and Administration Officer

IT & Computer Science, Management Assistant Diploma

Timian Goliath joined the Waitrose Foundation as an intern in 2019, motivated by a strong interest in administrative systems and technology.

After completing his Management Assistant Diploma, he was appointed to a permanent role in February 2023.
He now plays a key role in both financial administration and broader administrative functions, helping to keep operations on track and supporting the effective delivery of the Foundation’s programmes.

Ishmael Lupahla

Manager: Impact, Monitoring and Evaluation

MPhil (Monitoring and Evaluation Methods), PGD (Monitoring and Evaluation Methods), BSc Local Governance Studies

Ishmael Lupahla brings in-depth expertise in monitoring and evaluation, with a strong academic foundation and practical experience across several South African NGOs.

Before joining the Waitrose Foundation in September 2023, he played a key role in developing evidence-based strategies to enhance programme effectiveness and impact for various donor funded organisations.

At the Foundation, Ishmael leads the monitoring and evaluation function, ensuring that initiatives are data-driven, outcomes-focused, and aligned with the organisation’s mission to create lasting change in farmworker communities.